Saying, “Virtual Reality” sounds a little daunting and wildly confusing. However, when it comes to the possibilities of what virtual reality can do for your business…it gets a little easier.
VR is an extremely useful and viable tool at your disposal. It can take you anywhere and help you learn about different places and ideas while allowing you to experience these things as if you were there. When it comes to VR, most people think about gaming and social experiences, but it can go far deeper than that. Take Google Maps. You can integrate your street view into your business pages, on social media such as YouTube and Facebook, and also proudly display it on marketing materials with proper QR links for people to scan.
Not to mention, it vastly helps with map rankings on Google as well. Imagine you have two businesses found with similar products or services side by side on a street. One has all their data filled out and proper information for the consumer to view, and the other is sadly lacking.
Google will always showcase and give priority attention to the business that has what the consumer wants… information. Adding a street view tour to your business profile is your way to further strengthen your presence with Google and with your consumer base. gives you an edge against your competition.
Another popular application is creating virtual campus tours of universities. Giving prospective students and parents a way of seeing the campus first-hand before taking those long flights and drives for drop-off. Take a look at universities like Princeton, Yale, and Columbia, which have all tried this out as a way of giving their students the ability to pre-plan routes to get to classes and school functions and to find out important locations in campus life.
On average, 41% of business searches on Google Maps result in an on-site visit.
What about travel? Customers being able to visit their dream vacation spots before they book is an easier way to solidify happy results. Guided virtual tours of hotels, restaurants, and tourist landmarks are on their way to becoming an industry standard by inspiring trust and fostering amenability in bookings.
Complete listings (via Google My Business) inspire trust and are 78% more likely to be viewed as well-established.
On average, restaurant listings that include a street view had a 30% higher click-through rate than reservations.
As for the real estate market, VR is a must-have for all endeavors. The consumer can look at properties from the comfort of their own home.
Without wasting any agents’ precious time, they can be more interested in being a serious buyer and thinking about their ownership in the future. As for the real estate market, VR is a must-have for all endeavors. The consumer can look at properties from the comfort of their own home.Without wasting any agents’ precious time, they can be more interested in being a serious buyer and thinking about their ownership in the future. Eliminate the Sunday lookie loos at your open house and save time, gas, and ultimately close a sale quicker with serious buyers. The VR Listing tour gives you the tools to manage proper interest and serious inquiries.
“Listings with photos and virtual tours are twice as likely to generate interest.”
Of course, VR is gradually changing the way architects design and experiment with space in their work. VR makes it possible to see accurate depictions and representations at many stages in the design process, and gives them the ability to notice possible problem areas that need to be addressed.
With home owners, they can see the look and feel and flow of their new home as it is finished and see the true build site using furniture and appliance models, giving them an easier way to visualize this new home. This saves the architect, builders and customers money by pointing out real needs versus wants and issues. increasing their overall satisfaction with the completion of their dream home.
In the fashion industry, VR is having a profound impact on the future of the marketplace. For example, virtual simulations of store enviorments can be useful for retailers to design and setup window displays, product displays, customer flow and merch zone locations for optimal sales flow. In the same way, appropriate time and resources can be allocated for the build of a store layout. Some popular brands, such as Tommy Hilfiger, Coach, and Gap, use VR to encompass consumers in a 360-degree experience of fashion shows and e-commerce applications.
Storefronts with photos and tours motivate customers to make a purchase 29% of the time.
Overall, Virtual Reality is something that needs to be used by all businesses as it helps solidify consumer trust, brand recognition, informational and seo purposes and fufills marketing gaps most other companies fall through. You can be one of the many to join the VR world and define yourself as modern and at the forefront of the age.