EXPERIENCE THE FUTURE OF MARKETING: Discover the Power of Virtual Reality
What can VR do?
VR is an extremely useful and viable tool at your disposal. It can take you anywhere and help you learn about different places and ideas while allowing you to experience these things as if you were there. When it comes to VR, most people think about gaming and social experiences, but it can go far deeper than that. Take Google Maps. You can integrate your street view into your business pages, on social media such as YouTube and Facebook, and also proudly display it on marketing materials with proper QR links for people to scan.
What will be the industries immediately affected?
The Basics: Why Virtual Tours?
Double the interest in your listings.
Double the interest in your listings. A Google Study found that interest in local businesses increased by two times when utilizing a 360 tour on their website. In addition, 67% of participants of the same study suggested that the feature is a ‘must-have’ in addition to good visual support when deciding to take the time to view the listing. Social Media studies indicate 360 images receive 45% more interaction than conventional photos alone.
54% of buyers won’t look at a property unless it’s supported by a virtual tour. This statistic from the National Association of Realtors showcases the weight of virtual tours within the decision making process.
Other Factors to Consider
The Return on Investment for immersive virtual tours happens in 4 weeks or less.
Intensive marketing will work wonders to attract traffic to your website. With virtual tours people stay 5-10 times as long on a website. The more time spent viewing he property, the higher the chances of conversion.
Integrating useful content and multimedia increases your ranking on Google.
Studies have found that integrating photos, music, and video not only increases dwell time on your listings, but it’s also one of the best ways to curate and optimize your site’s Search Engine Optimization, or SEO for search. The best SEO practices has a focus on 2 things: Driving traffic to your listing, and more importantly converting visitors to leads and customers.
Virtual Tours are becoming the industry standard as an expected marketing tool.
Listings with virtual tours get 87% more views than listings without virtual tours. In the past 4 years, virtual tours have become increasingly popular as a way of increasing physical tours with qualified leads, and fast tracking business branding and awareness.
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